A Cosmiq research study

Translated Beauty

Beauty is sold differently in every culture. We mapped the top brands across 10 markets, how they look, what they are made of, and how they show up on social.

10markets
163brands
314.2Mcombined reach
Pick a market
USA beauty 馃嚭馃嚫 USA Sells the transformation Top 30 brands → Japan beauty 馃嚡馃嚨 Japan Sells trust and time Top 12 brands → Korea beauty 馃嚢馃嚪 Korea Sells the next thing Top 23 brands → Europe / French beauty 馃嚜馃嚭 Europe / French Sells effortless trust Top 25 brands → Africa beauty 馃實 Africa Sells heritage as luxury Top 17 brands → India beauty 馃嚠馃嚦 India Sells heritage at every price Top 12 brands → Australia beauty 馃嚘馃嚭 Australia Sells effortless, sun-smart natural Top 14 brands → Brazil beauty 馃嚙馃嚪 Brazil Sells the body and the vibe Top 12 brands → Middle East beauty 馃嚘馃嚜 Middle East Sells scent and opulence Top 13 brands → China beauty 馃嚚馃嚦 China Sells heritage through livestream Top 5 brands →
How each market sells beauty
馃嚭馃嚫USAsells the transformation
馃嚡馃嚨Japansells trust and time
馃嚢馃嚪Koreasells the next thing
馃嚜馃嚭Europe / Frenchsells effortless trust
馃實Africasells heritage as luxury
馃嚠馃嚦Indiasells heritage at every price
馃嚘馃嚭Australiasells effortless, sun-smart natural
馃嚙馃嚪Brazilsells the body and the vibe
馃嚘馃嚜Middle Eastsells scent and opulence
馃嚚馃嚦Chinasells heritage through livestream

Every market answers one question differently: what is beauty for? The US sells the transformation, Japan sells trust and time, Korea sells the next thing. This is the first map of those answers, and the brands winning each one.

The Founder Engine study
Cosmiq research 路 the sister study

Founder Leverage Index

Before we mapped the world, we mapped the faces. 44 of beauty's most-loved brands against the founders behind them, ranked by how hard each brand rides its founder's audience. The Founder Engine, shown across real brands. Two studies, one question: how beauty brands grow.

Open the Founder Index →
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Who is behind this

Hi, I am Sylwester

I am the founder of Cosmiq, a research-driven creative studio for beauty brands. I study how beauty brands grow, read what their audiences actually respond to, and turn that into content systems and premium visuals brands can post. Studies like this and the Founder Leverage Index are how I think out loud, and the same engine behind them makes the content for the brands I work with. Find me on Instagram @marucss_w.

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Korea · glass skinDownload ↓
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US · glossy magazineDownload ↓
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Gulf · gold & oudDownload ↓